top of page
Featured Posts

That Lighting Store Without A Name™

No name. No problem.

A new concept in lighting retailing based in Chattanooga, TN was originally named Lighting Direct 2U by the owners. Realizing their mistake, the owners decided to call in professionals. I was retained to help rename the store and develop a marketing & advertising program.

Along with my art director, we generated over 300 names. While waiting for the trademark lawyers to research our favorites, the clients called saying they were going to open the store in five days!

Great, except we didn’t have a name!

So making lemonade out lemons, we developed humorous newspaper ads and radio to promote the Grand Opening of The Lighting Store Without A Name.

The ads were so successful, the name stuck. Sales exceeded all expectations and they opened additional stores in Dalton, GA and Gainesville, GA. They had a hit.

Until they were a victim of the housing crisis and went under carrying too much inventory and debt.

Featured Posts

Check back soon
Once posts are published, you’ll see them here.

Latest Posts

Sign Up For Updates


Search By Tags
No tags yet.
bottom of page