National Gold Addy Winner. Direct Mail.
After many failed attempts to even get meetings with the powers that be at Snapple, our client wanted a clever direct mail piece to try and get them to even consider switching from their iconic glass to plastic packaging.
We created individual 'museum cases' that showed the history of Snapple's packing from its earliest days to now. We produced audio that was included on iPod mini's. Each was hand-carried across the country and delivered.
They got their meeting. Here are some of the elements. Below is the audio.