Dan RenaudCreative Director · Writer · Video Producer

Creative that works.
For work that matters.

Brand strategy, creative direction, writing and video for Catholic and mission-driven organizations. Big-picture thinking with hands-on execution.

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  • 2 National ADDYsPlus a National ADDY finalist and dozens of local and regional ADDYs
  • 30-person teamLed an award-winning agency creative department
  • 4,000 attendeesChaired the Tilma of Tepeyac Tour in Lexington
  • Catholic DigestPublished photo essay, “54 Hours of Faith”

Brands I've created for

  • Wheaties
  • General Mills
  • Bud Light
  • Hyatt
  • Carnival Cruise Line
  • Baptist Health
  • UK HealthCare
  • VITAS Healthcare
  • Toledo Zoo

AgenciesDDB · Doe Anderson · Born · Engine29 · Fusion IdeaLab

The difference

It's the greatest story ever told.
Let's tell it well.

I bring commercial creative standards, brand-building experience and a gift for reaching people beyond the pews. That's what the New Evangelization needs, and it's the work I want to do.

01 · Integrated campaign

Real Presence.
Real People.

Cathedral of Christ the King
Lexington, Kentucky

The Cathedral's Adoration Chapel is open around the clock. The hard part is getting people to make that first visit. We use warm, gentle invitations that reframe the idea, making Jesus and the act of adoration more approachable.

  • Strategy
  • Creative direction
  • Copywriting
  • Photography

The campaign

A little humor.
A big invitation.

Print, posters, social.

  • Ad reading: Walk-ins welcome. The Adoration Chapel at Christ the King.
  • Ad reading: Come as you are.
  • Ad reading: The doctor will see you now. Tell Him what's bothering you.
  • Ad reading: Lifeguard on duty. Spend a few minutes with the only One who can save you.
  • Ad reading: Get a little face time with the Boss.
  • Ad reading: Meet your new personal trainer. Just an hour a week and He'll get you into great shape in no time.

Beyond the page

Wear an invite.

Our 24/7 mark extends the campaign through hats, hoodies and tees.

Apparel concepts · illustrative photography

Where the invitation leads

A Eucharistic Encounter.

A three-night spiritual retreat that kicked off the campaign, part of a larger effort to build a more Eucharistic culture at the Cathedral.

Marian monstrance on the altar between lit candles Profile of the Marian monstrance against stained glass A priest carries the Eucharist past kneeling parishioners

02 · Video & enrollment marketing

The school was closed.
Recruitment couldn't stop.

Central Catholic High School
“Central to Your Life”

Central Catholic needed a recruitment video in the middle of COVID. Classes and activities were cancelled, and there were no students on campus. We made it anyway, and the campaign is still in use today.

  • Concept
  • Writing
  • Production

Selected commercial work

Big brands.
Human stories.

Healthcare and recruitment campaigns, written and produced with the same care I bring to the Church.

03 · Social & OTT video

Words to Live By

JenCare Senior Medical Centers
Medicare Annual Enrollment

  • Words to Live By · :30
  • Melvin · :15
  • Susan · :15
  • Joseph · :15

Social and OTT Video for Medicare's Annual Enrollment Period.

  • Creative direction
  • Writing
  • Production
  • Co-editing

04 · Recruitment films

The ChenMed Way

ChenMed
Physician recruitment

  • The ChenMed Way · :30
  • Sacred · :15

Recruitment films that bring physicians into a senior-focused primary care organization with more than 125 locations in 15 states. Led by a :60 veteran physician spotlight.

  • Creative direction
  • Writing
  • Production
  • Co-editing

05 · Poster series

Vaccines, with Love

ChenMed · JenCare · Dedicated Senior Primary Care
Vaccination marketing

  • Vaccination poster, Love Me Do
  • Vaccination poster, What's Love
  • Vaccination poster, The Things We Do
  • Vaccination poster, All You Need

A groovy, retro poster series that makes the case for vaccination with love-song headlines instead of lectures.

  • Creative direction
  • Writing

Two ways to work together

Senior creative leadership.
Your way.

  • Creative leadership

    Your next director.

    For Catholic organizations hiring an experienced, hands-on leader for creative, marketing or communications. Strategy, standards, team leadership and the big ideas, under one roof.

    Director · Creative Director · Communications & Marketing leadership

  • Fractional & project-based

    Your creative director.
    Without the full-time hire.

    Strategy, big ideas and hands-on execution, from first concept to final cut.

    Retainers · Consulting · Projects

Strategic communicationsBrand strategyCreative directionDigital & socialCampaigns & advertisingCopywriting & editorialVideo productionEnrollment & advancement storytelling
Dan Renaud seated at a table beside a camera lens
Dan Renaud

About

Big-picture thinker.
Hands-on maker.

I'm a Creative Director-Writer-Producer. I have the idea, write the words and develop the campaign. Oftentimes, I produce and edit the video, too.

I've led in-house and agency creative departments, big and small. For much of my career I've worked as an independent creative director, plugging into and collaborating with agency and brand teams remotely.

I believe the Church's messaging deserves the same craft.

And Jesus is my most important client. Tough, but the retirement benefits are amazing.

Serving the Church

Diocese
Served on the Diocese of Lexington Communications Committee
Ministry
Created marketing for the diocese's Children's Holy Hour
Events
Chaired the Tilma of Tepeyac Tour in Lexington, which drew about 4,000 people
Published
“54 Hours of Faith,” a photo essay on the March for Life, in Catholic Digest

Parish life today

Adoration
Hourly Captain, Perpetual Adoration Chapel
Outreach
Casserole and sandwich ministries
Service
Volunteer, God's Pantry Food Bank
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Have a mission
worth telling?

Hiring a creative leader, or need one for a season? Tell me what you're building.

859.619.7662